Transaction: Case Study
Scope: Fundraising & Strategy
Industry: Consumer Electronics
Market: Hong Kong
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Our client is a start-up that had successfully raised crowdfunding for a consumer electronic appliance, and it required funding to start production for delivery, and to execute its business plan.
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Our client’s original strategy was to leverage on its social media traction to build up a B2C online business. However, we analysed the business and advised our client to concurrently develop a B2B strategy with these key areas of focus:
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Establish a data-backed customer value profile
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White label for major appliance makers
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Corporate branding with major conglomerates
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IP Licensing
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Reduce brand marketing, and increase business development
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Develop a new scaled-down prototype for B2B
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The strategy was recalibrated incorporating plans for both B2B and B2C; and our client subsequently raised two additional rounds of funding.